Secret Leaders with Dan Murray-Serter & Chris Donnelly
My Favourite Failure: From the outside my lingerie business looked amazing but I’d got the key numbers wrong - Emma Parker
Nov 2, 2023
Emma Parker, Founder of Playful Promises, discusses the challenges of running a lingerie business, including financial difficulties and mistakes made. She shares how her business went into administration but managed to keep the intellectual property of the brand. She also talks about building a brand, becoming ASOS's private label supplier, and the importance of work-life balance.
13:29
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Quick takeaways
- Financial mismanagement and lack of understanding of margins can lead to business failure.
- Separating personal identity from business and setting boundaries is important for maintaining a healthy perspective.
Deep dives
UK Startups at Risk of Asset Theft by State Actors
UK startups are increasingly vulnerable to state actors attempting to steal their assets. An example of this occurred when a Scottish renewable manufacturer, specializing in wave power, was visited by a delegation led by a senior Chinese official. Shortly after the visit, their laptops were stolen, and pictures later emerged showing a Chinese firm producing a virtually identical product. To address this growing threat, the National Protective Security Authority and the National Cyber Security Center in the UK have launched a new campaign called Secure Innovation, emphasizing the importance of both cyber and physical security.
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