Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

My Favourite Failure: From the outside my lingerie business looked amazing but I’d got the key numbers wrong - Emma Parker

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Building a Brand and Becoming ASOS's Private Label Supplier

The chapter explores the demise of their lingerie business, their collaboration with ASOS, and the eventual revival and rebranding of the company through social media.

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