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3min chapter
My Favourite Failure: From the outside my lingerie business looked amazing but I’d got the key numbers wrong - Emma Parker
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Building a Brand and Becoming ASOS's Private Label Supplier
The chapter explores the demise of their lingerie business, their collaboration with ASOS, and the eventual revival and rebranding of the company through social media.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode