Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

My Favourite Failure: From the outside my lingerie business looked amazing but I’d got the key numbers wrong - Emma Parker

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

The Challenges of Running a Lingerie Business

The speaker discusses the financial difficulties and mistakes made in their lingerie business, including incorrect costing and a lack of understanding of profit margins. They share their struggle to pay debts and how they eventually went into administration but managed to keep the intellectual property of their brand.

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