4min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

My Favourite Failure: From the outside my lingerie business looked amazing but I’d got the key numbers wrong - Emma Parker

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

The Challenges of Running a Lingerie Business

The speaker discusses the financial difficulties and mistakes made in their lingerie business, including incorrect costing and a lack of understanding of profit margins. They share their struggle to pay debts and how they eventually went into administration but managed to keep the intellectual property of their brand.

00:00

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