Secret Leaders Why creators risk losing their audience - Dom Smales
Dec 3, 2024
In this engaging discussion, Dom Smales, founder of Gleam Futures and manager of stars like Zoella, offers a candid look at the creator economy's precarious state. He explains the urgent need for creators to pivot from mere influencers to savvy entrepreneurs to keep their audiences engaged. Dom shares vital strategies that have propelled his clients' success and the significance of authentic brand partnerships. He also reflects on the challenges young creators face in managing fame and productivity in an increasingly competitive landscape.
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Prioritize Entertainment
- Creators should prioritize entertaining their audience rather than focusing solely on sales.
- Overemphasis on sales can dilute entertainment value and lead to audience disinterest.
Influencer Space Dilution
- The influencer space is becoming more diluted with increasing creators and fragmented engagement.
- While the market grows, individual engagement decreases, making it harder for creators to stand out.
Successful Creators
- MrBeast and the Sidemen exemplify successful creators who prioritize entertainment and invest in high-quality production.
- Their success demonstrates the importance of engaging content in the evolving creator landscape.
