Secret Leaders with Dan Murray-Serter & Chris Donnelly
Why creators risk losing their audience - Dom Smales
Dec 3, 2024
In this engaging discussion, Dom Smales, founder of Gleam Futures and manager of stars like Zoella, offers a candid look at the creator economy's precarious state. He explains the urgent need for creators to pivot from mere influencers to savvy entrepreneurs to keep their audiences engaged. Dom shares vital strategies that have propelled his clients' success and the significance of authentic brand partnerships. He also reflects on the challenges young creators face in managing fame and productivity in an increasingly competitive landscape.
01:03:30
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Quick takeaways
- The creator economy faces challenges due to oversaturation, requiring creators to adapt their engagement strategies to maintain audience interest.
- Successful creators prioritize authenticity and integrity, fostering genuine connections that allow them to evolve while staying true to their values.
Deep dives
Challenges with Business Banking
The speakers reflect on their experiences starting multiple businesses and the ongoing struggle to find suitable business banking options. They highlight the cycle of trying different banks, often resulting in dissatisfaction due to hidden fees or inadequate services. Eventually, they discover Wise Business, which proves to be a game-changer in managing business finances. Wise offers a streamlined approach to banking, allowing for international transactions without unexpected costs, significantly enhancing their business operations.
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