Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Why creators risk losing their audience - Dom Smales

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Navigating the Influencer Economy

This chapter explores the evolving landscape of the influencer space, tackling the perceived decline and the challenges faced by both major and minor creators. It reflects on the importance of accountability, the shift in audience engagement, and the journey of starting a business within the creator economy, highlighting key figures and milestones in the industry. The narrative also underscores the need for a personal approach to talent management amidst rising scrutiny and changing expectations.

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