Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Why creators risk losing their audience - Dom Smales

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Navigating Change in the Creator Economy

This chapter explores the changing dynamics of the creator economy, noting the shift from entertainment to sales that is leading to audience disengagement. The speakers advocate for creators to refocus on entertainment in order to maintain and grow their audiences in a challenging digital landscape.

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