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Dom Smales
Founder of Gleam Futures, a talent management company that helped shape the creator economy. Shares insights on the creator economy's evolution and the challenges facing creators.
Best podcasts with Dom Smales
Ranked by the Snipd community
Dec 3, 2024
• 1h 4min
Why creators risk losing their audience - Dom Smales
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In this engaging discussion, Dom Smales, founder of Gleam Futures and manager of stars like Zoella, offers a candid look at the creator economy's precarious state. He explains the urgent need for creators to pivot from mere influencers to savvy entrepreneurs to keep their audiences engaged. Dom shares vital strategies that have propelled his clients' success and the significance of authentic brand partnerships. He also reflects on the challenges young creators face in managing fame and productivity in an increasingly competitive landscape.
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