In this engaging discussion, Dom Smales, founder of Gleam Futures and manager of stars like Zoella, offers a candid look at the creator economy's precarious state. He explains the urgent need for creators to pivot from mere influencers to savvy entrepreneurs to keep their audiences engaged. Dom shares vital strategies that have propelled his clients' success and the significance of authentic brand partnerships. He also reflects on the challenges young creators face in managing fame and productivity in an increasingly competitive landscape.