The Digiday Podcast Tariffs, a retail media reckoning, Meta v. FTC + TikTok creator Alyssa McKay on the latest ban delay
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Apr 15, 2025 In this engaging discussion, TikTok creator Alyssa McKay shares her insights on the potential impact of TikTok bans and the rise of platforms like Instagram Reels and Snapchat as alternatives. She delves into strategies for diversifying content and the importance of adaptability for creators in an ever-changing digital landscape. The conversation also touches on the complexities of retail media with Walmart's growing demands and the ongoing antitrust challenges faced by Meta, emphasizing the broader implications for advertisers and the social media ecosystem.
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Retail Media Demand Grows
- Retail media's rapid growth demands bigger spending commitments from advertisers.
- Economic uncertainty and tariff fears make these increasing commitments challenging for media buyers.
FTC Targets Meta Acquisitions
- Meta's acquisition of Instagram and WhatsApp faces an FTC antitrust trial that could force divestment.
- The trial reflects concerns about Meta's market dominance but may take months to conclude.
Creator Reacts to TikTok Ban Extension
- Alyssa McKay was desensitized to TikTok ban news due to ongoing extensions.
- She feels TikTok won't disappear soon, noting American investors' interest to keep it going.