Tariffs, a retail media reckoning, Meta v. FTC + TikTok creator Alyssa McKay on the latest ban delay
The Digiday Podcast
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Navigating Social Media Content Creation
This chapter explores effective strategies for content creation and testing on social media, with a focus on TikTok and Instagram. It highlights monetization challenges and opportunities for creators, particularly in relation to Meta's initiatives and the evolving landscape of revenue-sharing programs.
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