Alyssa McKay

In this engaging discussion, TikTok creator Alyssa McKay shares her insights on the potential impact of TikTok bans and the rise of platforms like Instagram Reels and Snapchat as alternatives. She delves into strategies for diversifying content and the importance of adaptability for creators in an ever-changing digital landscape. The conversation also touches on the complexities of retail media with Walmart's growing demands and the ongoing antitrust challenges faced by Meta, emphasizing the broader implications for advertisers and the social media ecosystem.