Nudge

Why Amazon paid staff $5k to quit

16 snips
Mar 25, 2024
Discussion on why Amazon paid staff $5,000 to quit, how to influence behavior using incentives, and the power of framing choices positively. Examples include Coca-Cola, AMC theaters, and unique employee retention strategies.
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ANECDOTE

Coca-Cola's Pricing Mishap

  • Coca-Cola put thermometers in vending machines, charging more for cold drinks on hot days.
  • This upset customers who felt extorted, highlighting the importance of framing.
ADVICE

Framing Surcharges

  • Frame surcharges as discounts.
  • Instead of a 'surcharge on cards,' offer a 'discount for cash,' making penalties more palatable.
ANECDOTE

AMC's Premium Seat Pricing

  • AMC Theatres raised prices on premium seats, upsetting customers.
  • Reframing the situation as a discount on less desirable seats could have improved customer perception.
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