The Power of Framing and the Framing Effect

Framing plays a crucial role in decision-making, as it influences how choices are perceived and made. Behavioral economist Yuri Ganesi explains the framing effect using examples from Coca-Cola and Australian restaurants, showing how slight rephrasing can alter perceptions. He also discusses how framing has impacted sales for companies like Coca-Cola and Peloton, highlighting the importance of language and context in influencing consumer behavior.