Nudge Why Amazon paid staff $5k to quit
16 snips
Mar 25, 2024 
Discussion on why Amazon paid staff $5,000 to quit, how to influence behavior using incentives, and the power of framing choices positively. Examples include Coca-Cola, AMC theaters, and unique employee retention strategies.
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Coca-Cola's Pricing Mishap
- Coca-Cola put thermometers in vending machines, charging more for cold drinks on hot days.
- This upset customers who felt extorted, highlighting the importance of framing.
Framing Surcharges
- Frame surcharges as discounts.
- Instead of a 'surcharge on cards,' offer a 'discount for cash,' making penalties more palatable.
AMC's Premium Seat Pricing
- AMC Theatres raised prices on premium seats, upsetting customers.
- Reframing the situation as a discount on less desirable seats could have improved customer perception.