The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries 003: What is a hook? And why you shouldn’t be afraid to ask for help
11 snips
Feb 22, 2016 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
How to Deal With Chronic Anxiety
03:21 • 2min
The Importance of the Hook in Marketing
04:59 • 4min
How to Come Up With a Big Idea That Will Stop People in Their Tracks
09:12 • 5min
The Importance of Unique Mechanisms in a Big Idea
14:07 • 2min
The New Railroad
15:55 • 5min
How to Increase Your Idea Generation Chops
20:55 • 2min
How to Generate Big Ideas That Actually Work
23:13 • 2min