003: What is a hook? And why you shouldn’t be afraid to ask for help
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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How to Come Up With a Big Idea That Will Stop People in Their Tracks
How do you come up with a big idea that will stop people in their tracks? What's the process for coming up with that big idea? Yeah, so great question. I've gotten closer to a quote-unquote formula than anybody with this big idea. Even Mark and those that I've really learned or was introduced to the big idea from. The first thing is emotionally, ensure that an idea,. is emotionally, bold, audacious, believable. If it's built on the foundation of marketing, what we do is making true promises.
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