003: What is a hook? And why you shouldn’t be afraid to ask for help
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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The New Railroad
The idea behind a big idea is that it's emotionally compelling and it's new and unique. Porter Stansbury, the guy who started Stansbury Research, he launched or released a promotion that's today referred to as the new railroad. He saw a connection in his mind between the spread of fiber optic cable and the impact on the original growth of the railroad.
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