003: What is a hook? And why you shouldn’t be afraid to ask for help
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
00:00
The Importance of the Hook in Marketing
Debbie Allen: What makes a hook? Why is it important? And what are the elements of a great hook? She says in every marketing funnel, there is an idea that the marketer is bringing to the market. "We're in the idea business at the root of everything that we do as marketers," she says.
Transcript
Play full episode
