SSAC The Data Revolution: Innovations in Data & Analytics Tools
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Aug 16, 2024 Dejan Mitkovski, VP of Data Analytics at FanDuel, shares insights on using data in sports betting. Karlis Kezbers from Ticketmaster discusses the impact of data-driven decision making in ticketing. Michelene Rabbitt of Snowflake explains how cloud tech enhances data sharing and collaboration. Brooks Deaton from NASCAR reveals how data informs strategic planning and operations. Together, they explore innovations in fan engagement, the future of analytics in sports, and the importance of collaboration for improved business outcomes.
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User Behavior at FanDuel
- FanDuel focuses on user behavior data to understand product and marketing interactions.
- This data-driven approach helps improve customer engagement and provides valuable insights for marketing and commercial teams.
Data Sharing with Snowflake
- Snowflake enables seamless data sharing between organizations while addressing data privacy concerns.
- This facilitates innovation, particularly in marketing, by ensuring secure data access for targeted campaigns and measurement.
Ticketmaster's Data-Driven Approach
- Ticketmaster uses cohort analysis and segmentation on their fan database.
- This allows for actionable insights that can be used by the marketing, sponsorship, and hospitality teams.