Brooks Deaton

Managing Director of Research and Insights at NASCAR. Shares NASCAR's data-driven approach to strategy and operations.

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Aug 16, 2024 • 56min

The Data Revolution: Innovations in Data & Analytics Tools

Dejan Mitkovski, VP of Data Analytics at FanDuel, shares insights on using data in sports betting. Karlis Kezbers from Ticketmaster discusses the impact of data-driven decision making in ticketing. Michelene Rabbitt of Snowflake explains how cloud tech enhances data sharing and collaboration. Brooks Deaton from NASCAR reveals how data informs strategic planning and operations. Together, they explore innovations in fan engagement, the future of analytics in sports, and the importance of collaboration for improved business outcomes.

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