The Data Revolution: Innovations in Data & Analytics Tools
SSAC
00:00
Harnessing Data for Enhanced Fan Engagement
This chapter explores how industry leaders leverage data analytics across sectors like sports betting, gaming, and technology to drive engagement and marketing efforts. Panelists discuss innovations in data sharing and its strategic importance for organizations like Ticketmaster and NASCAR in personalizing communication and optimizing operations. The importance of collaborative efforts and the use of real-time feedback in reimagining fan experiences and activating data-driven marketing strategies are also highlighted.
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