Michelene Rabbitt

Head of Sports and Music at Snowflake. Explains how Snowflake's cloud technology enables data sharing and collaboration.

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Aug 16, 2024 • 56min

The Data Revolution: Innovations in Data & Analytics Tools

Dejan Mitkovski, VP of Data Analytics at FanDuel, shares insights on using data in sports betting. Karlis Kezbers from Ticketmaster discusses the impact of data-driven decision making in ticketing. Michelene Rabbitt of Snowflake explains how cloud tech enhances data sharing and collaboration. Brooks Deaton from NASCAR reveals how data informs strategic planning and operations. Together, they explore innovations in fan engagement, the future of analytics in sports, and the importance of collaboration for improved business outcomes.