Multiplier Mindset® with Dan Sullivan A Marketing Masterclass, with Dan Sullivan, Joe Polish, Dean Jackson, and Mark Young
4 snips
Jun 18, 2025 
Join marketing maestros Joe Polish, Dean Jackson, and Mark Young as they explore the true essence of marketing. Joe, a recovery advocate and Genius Network founder, dives into transforming lives through effective advertising. Dean, the 'Marketing Buddha,' discusses the shift from sales to authentic relationships. Mark, a psychologist and advertising whiz, shares secrets behind successful campaigns. Together, they reveal why direct mail still shines, the importance of authenticity, and how the right marketing can unlock your future. Get ready for a masterclass in engaging your audience!
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Episode notes
Ditching Cold Calls Forever
- Dean Jackson shared his breakthrough moment ditching cold calls for direct-response postcards.
- That innovation let him mail thousands instead of calling hundreds, eliminating cold calling forever.
Perfect Is Enemy of Good
- Avoid waiting for perfection; "perfect" kills progress.
- Sell what you have now and improve later to start generating income sooner.
Write Many, Not One
- Write many short books instead of trying to perfect one.
- Producing numerous books lowers pressure and creates a replicable system.
