Startups For the Rest of Us

Episode 766 | Close.com's Amazing Run to $40M ARR (with Steli Efti)

45 snips
Mar 18, 2025
Guest
Steli Efti
In this conversation, Steli Efti, co-founder of Close.com, shares insights from his impressive journey to achieving over $40 million in annual recurring revenue. He highlights the significance of strong co-founder relationships and emotional resilience in facing crises. Steli also discusses a recent pricing shift aimed at making their product more accessible, emphasizing the balance of hard work and smart strategies in the SaaS landscape. With over 12 years of experience, he reflects on lessons learned and the importance of consistently showing up.
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INSIGHT

SaaS Journey Length

  • Building a SaaS business over 12 years feels both long and short.
  • The journey's length depends on the current mood and challenges faced.
INSIGHT

Co-founder Relationships

  • Maintaining strong co-founder relationships is crucial for long-term success.
  • Open communication and trust are key to navigating challenges and staying together.
ADVICE

Avoid Impulsive Decisions

  • Avoid impulsive decisions driven by strong emotions like fear or greed.
  • Take time to process, analyze, and consider various perspectives before acting.
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