Better Beings

People, Planet and Profit with Amber Brandner & Brad Harris

Jun 6, 2024

Amber Brandner and Brad Harris discuss challenges for mission-driven founders, humanity-centered design, and the power of community in building better businesses. They highlight the importance of triple bottom line brands, healthy beverages, and selecting brands that prioritize people, planet, and profit. The duo also shares their podcast and music preferences, reflecting on their unique approach to sustainable business practices.

52:40

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Episode guests

Brad Harris

Amber Brandner

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Episode notes

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Quick takeaways

Emphasizing 'humanity-centered' design for sustainable businesses through root-cause problem solving and community building.

Promoting the power of collective action and creating from a space larger than oneself for impactful change.

Deep dives

A-Frame Venture Studios' Mission and Values

A-Frame Venture Studios, led by Amber Brandner and Brad Harris, focuses on building triple bottom line brands that prioritize people, planet, and profit. They emphasize creating sustainable businesses within existing capitalistic frameworks, aiming to offer products that cater to consumer expectations of environmental and social impact.

Intro

2min

Finding Home and Community in San Diego

3min

Building Triple Bottom Line Brands and Creating Healthy Beverages

25min

Building Consumer Brands for Good: A Holistic Approach

18min

Podcast and Music Preferences Discussion

2min

Exploring the Reimagined Venture Space with a Sustainable Business Duo

3min

Amber Brandner and Brad Harris are the co-founders and principals of A Frame - a venture studio as a force for better businesses. In this episode they discuss their experiences, motivations and the community aspects of building better from the bottom up.

HIGHLIGHTS FROM THIS EPISODE

What are the biggest challenges for mission-driven founders to structure impact at early stages?
‘Humanity-centred’ design rather than human-centred design: looking at problems from the root cause with a long-term mindset, being iterative, continual refinement and building with community
The power of the collective and what is possible when we come together and create from a space that is bigger than ourselves.

REFERENCES

Mirth Drink

Patagonia founder, Yvon Chouinard

Let my People go Surfing by Yvon Chouinard

Perspectiva Press

The Wisdom of Insecurity, Alan Watts

Shantaram (audiobook)

Armchair Experts (podcast)

Syzmon, Blue colored mountain (song)

Barca Matchday Playlist

CONNECT WITH BRADLEY HARRIS

CONNECT WITH AMBER BRANDNER