People, Planet and Profit with Amber Brandner & Brad Harris
Better Beings
00:00
Building Triple Bottom Line Brands and Creating Healthy Beverages
The chapter explores the mission of A-Frame to create triple bottom line brands that prioritize people, planet, and profit, emphasizing the importance of businesses integrating impact initiatives from the start. It also delves into the development of Mirth, a sparkling juice brand made with organic fruit juice and hydration blend, focusing on addressing changing market preferences and promoting emotional well-being through hydration and relational bonds. The speakers discuss the challenges of navigating through misleading product labels and promoting healthier drink options for children to combat dehydration despite the access to various beverages.
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