Hidden Brain

Ouch! That Feels Great

Jun 9, 2025
Join psychologist Paul Bloom from the University of Toronto as he explores why we sometimes crave pain. He uncovers surprising behaviors like choosing mild electric shocks over silence. Delve into the psychology behind benign masochism and how shared suffering can strengthen social bonds. Bloom discusses the allure of fear in fiction and how it helps us prepare for real-life challenges. Discover the paradox of finding pleasure in contrasting experiences and the complexities of self-punishment.
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ANECDOTE

Mall Streaking Adventure

  • James and his friends planned and executed a streaking run through a mall in 1974, despite the risk and embarrassment.
  • The adrenaline and social bonds were key parts of the experience, despite consequences.
INSIGHT

Benign Masochism Explained

  • Humans seek out controlled pain, called benign masochism, like spicy foods, cold baths, or social challenges.
  • This pain is voluntary and enjoyed because it provides sensation without lasting harm.
INSIGHT

Shared Pain Bonds People

  • Shared painful experiences, like cold swims or electric shocks, bond people more than shared pleasures.
  • Pain creates social connection through collective endurance and challenge.
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