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Ouch! That Feels Great

Hidden Brain

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The Paradox of Pain for Pleasure

This chapter examines why humans seek out discomfort and embarrassment, exploring the psychology behind activities like streaking or eating spicy foods. It delves into the concept of benign masochism and how shared painful experiences can strengthen social bonds and enhance communal ties. Through personal anecdotes and research, the chapter reveals how enduring discomfort can amplify appreciation for pleasure and help forge lasting connections.

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