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StreamTime Sports
The digital transformation of Manchester City
May 8, 2024
City Football Group's CMO Nuria Tarré discusses how Manchester City became a global brand while maintaining local spirit. Topics include fan engagement strategy for global clubs, City Studios' impact, adoption of new technologies, and balancing global brand with local fan base.
32:27
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Quick takeaways
- Manchester City transformed into a global brand while maintaining local spirit.
- Club's proactive adoption of new technologies enhances global fan engagement.
Deep dives
Emphasis on Building Fan Engagement and Growing Audiences
The podcast episode delves into the significance of sports properties enhancing their media operations and strategies to engage with fans effectively. It highlights the focus on sports and sports properties investing more in digital monetization as a key trend. Moreover, there is a discussion around the debate between driving audiences to proprietary platforms versus prioritizing social media channels, aiming to reach and resonate with younger fans. The episode underscores the evolving landscape where building robust media operations and strategies plays a vital role in connecting with diverse audiences.
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