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10min chapter
The digital transformation of Manchester City
StreamTime Sports
Innovative Fan Engagement Strategies
Exploring the City Football Group's approach to engaging fans, focusing on targeting female and younger audiences, daily content creation, and the influence of 'Amazon all or nothing' series. The chapter also highlights technology's role in global fan engagement through immersive tech, platforms like Roblox and WhatsApp, and the balance between profitability and audience growth.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode