The digital transformation of Manchester City
StreamTime Sports
Innovative Fan Engagement Strategies
Exploring the City Football Group's approach to engaging fans, focusing on targeting female and younger audiences, daily content creation, and the influence of 'Amazon all or nothing' series. The chapter also highlights technology's role in global fan engagement through immersive tech, platforms like Roblox and WhatsApp, and the balance between profitability and audience growth.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
