StreamTime Sports cover image

The digital transformation of Manchester City

StreamTime Sports

CHAPTER

Reshaping Brand Strategy and Engaging Fans

Exploring how Manchester City's brand strategy and values have evolved to prioritize entertainment and authenticity, engaging fans through initiatives like the trophy tour. The chapter also discusses player preferences, recent team signings, performance highlights, and the evolution of 'Match Day Live' platform to connect with fans.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner