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11min chapter
The digital transformation of Manchester City
StreamTime Sports
Reshaping Brand Strategy and Engaging Fans
Exploring how Manchester City's brand strategy and values have evolved to prioritize entertainment and authenticity, engaging fans through initiatives like the trophy tour. The chapter also discusses player preferences, recent team signings, performance highlights, and the evolution of 'Match Day Live' platform to connect with fans.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode