Sounds Like A Cult

The Cult of Momfluencers

Jan 31, 2023
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INSIGHT

Momfluencers Exploit Motherhood Vulnerability

  • Momfluencers exploit motherhood's vulnerability by presenting unrealistic perfection.
  • This creates loneliness and inadequacy feelings among ordinary mothers.
INSIGHT

Mommy Blogging's Evolution

  • Mommy blogging began as confessional, imperfect storytelling making motherhood relatable.
  • It transformed into aspirational, curated content as social media evolved.
INSIGHT

Kids as Products in Momfluencer Culture

  • Children are often used as monetized products by momfluencers without proper consent.
  • 'Share-inting' raises serious ethical and psychological concerns for children.
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