The Cult of Momfluencers
Sounds Like A Cult
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Mom Fluencers, Are They a Cult?
Mom fluencers can be fun, but let's talk about the darker aspects of why they're so culty. Over the past few years, mom fluencer culture and multi-level marketing culture and the anti-vax community have really coalesced. It's also worth noting that this wave of aspirational mom fluencers included a lot of religious mothers too, especially Mormon moms. And it kind of scares me to think about the kind of advice they're giving behind closed doors.
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