The Cult of Momfluencers
Sounds Like A Cult
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Mom's Sponsors - Is That the Perfect Cult Leader?
Mom fluencers have become such a robust cultish category in our culture right now, because of essentially how vulnerable modern motherhood makes you. There are so many reasons to feel bad about your skills as a mother. It's like the last animal experience that we have in this technologically ruled society. Everything is so digitized and automated and optimized, except for pregnancy. And when you have a baby, you're supposed to be so happy, but post-partum depression is so common.
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