The Cult of Momfluencers
Sounds Like A Cult
Mommy Bloggers - What's the Difference Between Sponsored Content and Spawn Con?
Once Instagram became the more monetizable platform for these mommy bloggers, they all kind of moved over. And then the vibe really changed to a more aspirational. Imagery was everything versus before these women were personal essayists. Then they started partnering with big companies to sell tied laundry detergent and bamboo diapers.
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