CSM Practice - The Customer Success Podcast cover image

CSM Practice - The Customer Success Podcast

Achieving 120% NRR with the OGSMT Framework

Aug 16, 2024
Rachel Stanley, a Customer Success leader at Banzai with over a decade of SaaS experience, shares her insights on driving a remarkable 20% increase in Net Retention Rate. She discusses the OGSMT framework and its role in facilitating cohesive cross-functional teams. Rachel reveals specific tactics like personalized onboarding and dedicated CSMs that not only boosted customer satisfaction but also enhanced company morale. The strategies led to significant improvements in engagement and ultimately positioned Banzai for a successful public offering.
34:17

Episode guests

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Quick takeaways

  • The implementation of the OGSMT framework fostered cross-functional collaboration that significantly increased organizational engagement and resulted in a 20% boost in NRR.
  • Revamping customer onboarding and utilizing data analytics for targeted upselling strategies enhanced customer satisfaction and deepened client relationships, driving revenue growth.

Deep dives

Implementing the OGSMT Framework

The implementation of the OGSMT framework significantly transformed organizational dynamics and enhanced operational efficiency. This structured approach involved defining clear objectives, goals, strategies, measures, and tactics to drive the company's North Star: increasing net retention rate (NRR). By promoting cross-functional collaboration and allowing input from various business units, every team member felt engaged and invested in the process, breaking down silos that typically hinder performance. The results of this framework were evident, culminating in a remarkable 20% increase in NRR within a year, showcasing how an inclusive strategy can lead to substantial improvements in business outcomes.

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