4min chapter

CSM Practice - The Customer Success Podcast cover image

Achieving 120% NRR with the OGSMT Framework

CSM Practice - The Customer Success Podcast

CHAPTER

Navigating Customer Success in a Data-Driven MarTech Landscape

This chapter explores the operations and strategies of a MarTech company, highlighting their customer success team structure and integration of customer marketing. The discussion emphasizes dynamic segmentation and the potential of digital methods to improve efficiency and satisfaction.

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