Content, Briefly
The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep
Apr 28, 2025
Joined by Kevan Lee and Shannon Deep, co-founders of Bonfire, this discussion dives into their unconventional journeys from content and marketing roles to starting a brand advisory for B2B SaaS. They stress that branding goes beyond logos, anchoring on authentic purpose for differentiation. The conversation touches on the importance of storytelling in shaping brand identity, navigating branding inflection points, and balancing emotional and logical appeals in marketing. Listeners will gain practical insights into building effective brand foundations.
42:52
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Quick takeaways
- Kevin Lee and Shannon Deep highlight the critical role of authentic brand identity in B2B SaaS, emphasizing its function beyond mere visuals and slogans.
- They discuss the necessity of tailored branding strategies to effectively communicate a company's unique story in an increasingly commoditized market.
Deep dives
Celebrating Milestones and New Directions
The podcast marks its 100th episode, highlighting the journey over the past two years and expressing gratitude to the listeners. The host announces a shift in format, retaining the popular Q&A interview style but introducing co-hosted episodes with Eric Doty from the Superpath community. This new format aims to allow deeper discussions on timely and relevant content topics, fostering an environment where the hosts can share insights gained from their community interactions. Listeners are encouraged to look forward to a balanced mix of these new episodes alongside traditional guest interviews.
