Content, Briefly The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep
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Apr 28, 2025 Joined by Kevan Lee and Shannon Deep, co-founders of Bonfire, this discussion dives into their unconventional journeys from content and marketing roles to starting a brand advisory for B2B SaaS. They stress that branding goes beyond logos, anchoring on authentic purpose for differentiation. The conversation touches on the importance of storytelling in shaping brand identity, navigating branding inflection points, and balancing emotional and logical appeals in marketing. Listeners will gain practical insights into building effective brand foundations.
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Shannon’s Storytelling Career Path
- Shannon Deep transitioned from theater dramaturgy to brand strategy using storytelling skills.
- She worked at Siegel and Gale before joining tech companies like Dashlane and collaborating with Kevan at Oyster.
Kevan’s Marketing Journey
- Kevan Lee started in journalism and created a sports blog later acquired by Vox Media.
- He joined Buffer as marketer number two and built strong content and brand teams at Oyster.
Build Brand Foundations
- Identify your company's story, audience, purpose, mission, values, and brand positioning.
- Use these foundations to craft messaging and brand strategies across content, social, and communications.