Navigating Brand and Product Positioning

In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand really means in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in today’s crowded, commoditized market. Tune in for practical insights on building brand foundations, balancing emotional and logical appeals, and why content teams should care about brand now more than ever.

You can learn more and book a demo. All Superpath members get 20% off the first year.

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Useful Links:

Kevan on LinkedIn: https://www.linkedin.com/in/kevanlee/

Shannon on LinkedIn: https://www.linkedin.com/in/shannondeep/

Website: https://www.aroundthebonfire.com

Bonfire Campout: https://campout.aroundthebonfire.com/

Bonfire Newsletter: https://newsletter.aroundthebonfire.com/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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