Kevan Lee

Joined by Kevan Lee and Shannon Deep, co-founders of Bonfire, this discussion dives into their unconventional journeys from content and marketing roles to starting a brand advisory for B2B SaaS. They stress that branding goes beyond logos, anchoring on authentic purpose for differentiation. The conversation touches on the importance of storytelling in shaping brand identity, navigating branding inflection points, and balancing emotional and logical appeals in marketing. Listeners will gain practical insights into building effective brand foundations.

Former VP of Marketing at Buffer and current Senior VP of Marketing at Oyster, Kevan Lee shares his insights on advisory work, mentorship, equity compensation, and more. He discusses his approach to advisory work while having a full-time gig, his pricing strategies, and his experience with equity compensation discussions. Kevan also talks about packaging his ideas into a playbook for his paying subscribers and the importance of mentorship in advisory work.

Branding experts Kevan Lee, known for his focus on brand measurement and strategy, and Shannon Deep, who tackles misconceptions in brand alignment, dive deep into the essence of effective branding. They discuss how many senior leaders confuse brand identity with mere visuals. The conversation highlights the complexities of measuring brand effectiveness and the unique challenges faced by founder-led brands. Additionally, they explore future marketing trends and the critical role of brand strategy in achieving business goals.