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Sell With Authority
How to Sell With Confidence, with Hannah Roth
Mar 6, 2024
Hannah Roth, Predictive ROI's mad scientist and strategist, shares her expertise on selling with confidence. She highlights critical insights from her work with agency owners, emphasizing the shift from selling deliverables to outcomes. Hannah reveals how to build confidence in sales conversations by asking the right questions and understanding client needs. She discusses the importance of 'conceptual agreements' for establishing trust and aligns pricing strategies with business goals to enhance value perception. This conversation is packed with strategies for overcoming sales challenges!
41:55
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Quick takeaways
- Agency owners can boost their confidence by shifting focus from selling deliverables to highlighting the outcomes their services provide.
- Establishing conceptual agreements during sales conversations fosters collaboration and mutual understanding, enhancing commitment and respect between agency owners and clients.
Deep dives
The Importance of Confidence in Selling Outcomes
Agency owners often struggle with a lack of confidence when it comes to selling their services, primarily because they focus on deliverables instead of the outcomes those deliverables create. Selling only deliverables can lead to competing on price, which undermines the expertise and value that agency owners bring to the table. By shifting the narrative toward selling outcomes, agency owners can find their confidence and present themselves not as vendors but as valuable partners who contribute to client growth. This transition requires a deep understanding of the pain points clients face and articulating how the agency's services improve their business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode