Hannah Roth, Predictive ROI's mad scientist and strategist, shares her expertise on selling with confidence. She highlights critical insights from her work with agency owners, emphasizing the shift from selling deliverables to outcomes. Hannah reveals how to build confidence in sales conversations by asking the right questions and understanding client needs. She discusses the importance of 'conceptual agreements' for establishing trust and aligns pricing strategies with business goals to enhance value perception. This conversation is packed with strategies for overcoming sales challenges!
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volunteer_activism ADVICE
Sell Outcomes, Not Deliverables
Sell outcomes, not deliverables, to avoid competing on price and time.
Focus on the value you provide and your expertise to build confidence.
insights INSIGHT
Understanding Sales Confidence
Lack of sales confidence often stems from misunderstanding the sales process.
Accidental business owners may tie their identity to their business, making rejection more personal.
volunteer_activism ADVICE
Know Your Worth
Avoid packing deliverables into proposals due to self-doubt about your worth.
Recognize that underselling diminishes your value and expertise.
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Million Dollar Consulting is a practical and authoritative guide written by Alan Weiss, aimed at helping consultants build and grow their practices into million-dollar businesses. The book, now in its sixth edition, is updated to reflect modern business concerns and technologies. It provides step-by-step advice on raising capital, attracting clients, creating effective marketing strategies, and leveraging technology to reach a broader audience. Weiss emphasizes the importance of adopting a 'value mindset,' forming powerful alliances, and thinking globally. The book also covers topics such as firing non-beneficial clients, maximizing fees, and building a successful remote marketing model. It is designed for solo consultants, boutique owners, and aspiring partners in consulting firms, offering actionable tips and entrepreneurial insights to help them achieve significant financial success[2][4][5].
How to sell with confidence? Join Hannah Roth in this episode as she teaches business owners how to sell with confidence.
I am super excited to welcome our guest expert, Hannah Roth, to this episode of Sell With Authority. It is always a pleasure to have her on the podcast – so much so that this is her sixth time with us! And this time, she will be sharing her process to business owners on how to sell with confidence.
Hannah is Predictive ROI’s mad scientist and strategist (that is her actual title, by the way) and works with clients to define and achieve their business goals, overcome challenges, and find new growth opportunities.
In this episode, we uncover the biggest A-HAs that she’s identified from her time working alongside agency owners in the trenches.
In our conversation, we highlight pitfalls for agency owners — and the best ways to overcome them.
Hannah sheds light on how each of these observations are tied to one another, because solving one allows agency owners to solve the others.
What you will learn in this episode about how to sell with confidence:
The biggest A-HAs that Hannah has identified from her time working alongside agency owners in the trenches
Learning the process of how to sell with confidence step-by-step
How to sell outcomes instead of deliverables
What NOT to do on sales calls
Understanding conceptual agreements and how they inject confidence and respect into the conversation
How to align prices to business goals to sell with purpose and not fear
How to sell with confidence and start making sales
Sell With Authority 