Hannah Roth, Predictive ROI's mad scientist and strategist, shares her expertise on selling with confidence. She highlights critical insights from her work with agency owners, emphasizing the shift from selling deliverables to outcomes. Hannah reveals how to build confidence in sales conversations by asking the right questions and understanding client needs. She discusses the importance of 'conceptual agreements' for establishing trust and aligns pricing strategies with business goals to enhance value perception. This conversation is packed with strategies for overcoming sales challenges!