Don't Write That Book

Writing Supportive Content for Your Book

Jan 1, 2026
Discover the power of supportive content and why it's essential for authors. Explore various content types, from articles to videos, and learn how to establish your online presence. Dive into SEO strategies and the importance of protecting your ideas. Hear examples of successful authors who built platforms before releasing their books. Uncover the risks of not sharing your insights and how to effectively repurpose content to refine your work. Plus, find out creative formats beyond writing that can engage your audience!
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ANECDOTE

Sunshine Gang Cohort Spark

  • AJ described a cohort where students bought matching mustard hoodies and formed 'AJ and the Sunshine Gang.'
  • That community energy inspired Susie to ask about writing supportive content tied to her leadership book.
ADVICE

Plant Your Flag Early Online

  • Plant your flag by publishing supportive content that explains your methods and frameworks publicly.
  • Place that content where your readers search so your methods get attributed to you, not others.
ADVICE

Use Press Releases Strategically

  • Use press releases and PR distribution as part of supportive content; AI increasingly indexes press releases for SEO.
  • Combine PR hits with sustained content because press coverage often decays after ~3 months.
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