

Don't Write That Book
Mike Michalowicz, AJ Harper
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Episodes
Mentioned books

Aug 28, 2025 • 57min
Speaker Strategies for Authors
Discover how health habits like compression socks can improve writing productivity and comfort. Hear lively tales about the balance of secrecy and trust in ghostwriting. Immerse yourself in the intersection of writing and quantum physics, and learn the public speaking strategies every author needs to master. Explore the dynamics of managing speaker fees and selling books at events, and gain insights into refining your speeches for maximum impact. This engaging discussion empowers authors to connect with audiences and enhance their writing careers.

Aug 21, 2025 • 51min
New Book Update: Surprising Marketing Challenges
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Aug 14, 2025 • 41min
Help! Someone Already Wrote My Book
The hosts reflect on their editing journey, emphasizing workflow with their copy editor. They discuss the challenges of overlapping works while nurturing dreams, like creating a retreat. A fascinating concept of dual-purpose properties merges business and personal space. Intentions play a crucial role in achieving goals, as shared through an inspiring story. The conversation humorously navigates frugality and originality, encouraging writers to embrace their unique voices while fostering connections among creatives.

Aug 7, 2025 • 41min
What Would We Write if We Had All the Time and Buckets of Talent
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:In Search of You, by Kasey ComptonTales of the City, by Armistead MaupinGet Signed, by Lucinda HalpernConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

4 snips
Jul 31, 2025 • 26min
Book Sales: Alternatives to Amazon
Discover how the beauty of spring inspires creativity and connection in writing. The hosts dive into the impact of hypomania on productivity and self-sabotage while sharing personal anecdotes. Explore innovative alternatives to Amazon for book sales, focusing on platforms like Bookshop.org and TikTok Shop. The conversation emphasizes the importance of engaging with readers and diversifying sales channels to boost visibility. Expect insights into the creative process as they encourage limitless expression in writing.

Jul 24, 2025 • 42min
Publishing Scams and How to Avoid Them
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!Books/Resources Mentioned:Writer BewareDefy, by Dr. Sunita SahConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jul 17, 2025 • 40min
How Long Does It Take to Publish Your Book
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!Books/Resources Mentioned:The program AJ cautions againstWeller Smith DesignConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jul 10, 2025 • 36min
Using Graphics and Illustrations in Your Book
Explore the transformative role of graphics and illustrations in book publishing. Discover how visual elements can enhance narrative and engage readers, particularly for visual learners. Listen to personal stories of entrepreneurial success and the freedom found in authorship. Delve into the importance of collaborating with talented illustrators and navigating publisher specifications. Get practical tips for balancing visuals with text, ensuring that graphics elevate rather than overwhelm the reader's experience.

Jul 3, 2025 • 47min
When to Take a Break from Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Between Two Kingdoms, by Suleika JoadConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jun 26, 2025 • 41min
Mike’s Best Book Marketing Ideas
Dive into the challenges of burnout while discovering proactive strategies for authors. Learn about impactful books that inspire and shape writing journeys. Uncover critical steps for launching a self-help book aimed at mental health. Explore innovative promotional tactics, including TikTok storytelling and newsletters. Gain insights into achieving 20,000 pre-orders through strategic sponsorships and influencer outreach. Discover creative marketing approaches like community engagement and multi-book offers, all designed to connect with readers effectively.