Don't Write That Book
Mike Michalowicz, AJ Harper
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Episodes
Mentioned books
Dec 4, 2025 • 47min
Emotional Journey
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned:Sustainability Simplified, by Josh SpodekThe Gap and the Gain, by Dan SullivanConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Nov 27, 2025 • 51min
What I Learned from TV
Mike and AJ dive into the lessons learned from creating a TV show, exploring the show's origins and production pitfalls. They discuss how authenticity shines on camera, contrasting the rapid-fire tips of TV with the deep storytelling found in books. Tips for aspiring authors on embracing video presence and leveraging sponsorships take center stage. Both hosts relate personal stories about vulnerability, revealing how comfort with exposure can boost one's career. Practical advice on video techniques and persistence rounds out an entertaining and insightful discussion.
Nov 20, 2025 • 44min
Accessibility v. Amazon Exclusivity
In this episode, the hosts dive into the clash between Amazon exclusivity and broader accessibility for self-published authors. They explore the power dynamics of Amazon and alternatives like direct sales and Kickstarter. By using niche retail strategies, authors can diversify their distribution. The contrast between IngramSpark and KDP for print publishing is examined alongside the mechanics of eBook royalties. The hosts even draw parallels with the music industry, advocating for prioritizing reader access over immediate profits.
Nov 13, 2025 • 49min
What We Wish We Knew
Hosts discuss the key habits that impact writing, including perfectionism and how to channel personal traits for success. They unveil the unpredictable nature of publishing, comparing it to gambling, and emphasize the importance of understanding publishing contracts. Marketing strategies and the necessity of establishing an author brand are highlighted as critical for success. The conversation wraps up with a call to embrace the business side of authorship and the value of persistence while navigating the industry's complexities.
Nov 6, 2025 • 43min
Leveraging Author Partnerships
Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBookBe sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Smart Money for Authors with Garrett Gunderson and AJ HarperUnhinged Habits, by Jonathan Goodman (Pre-order)Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Oct 30, 2025 • 46min
Navigating Disagreements with your Editor
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Scar Tissue ,by Melissa DlugoleckiConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Oct 23, 2025 • 57min
How to Structure a Co-Authoring Partnership
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Oct 16, 2025 • 50min
Behind the Curtain: Being a Woman in Publishing
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Big Freakin’ Change, by Cara PoppittGet Good with Money, by Tiffany AlicheConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Oct 9, 2025 • 51min
Back Cover Do's and Dont's
Discover the essential do's and don'ts for crafting an eye-catching back cover. Learn the pitfalls of overcrowding with text and why clarity is crucial. Find out how to effectively use taglines and endorsements to draw in readers. Get tips on creating a powerful author bio and the importance of hiring a professional designer. Plus, tackle how to handle pre-orders and unauthorized audiobook uploads. Join for an insightful discussion that can elevate your book's presentation!
Oct 2, 2025 • 41min
Showing up for Your Book
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Oregon TrailConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
