Don't Write That Book
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Latest episodes
May 8, 2025 • 57min
Post-Launch Reader Engagement
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:“It’s Gonna Be Okay,” with Dr. RoseannDefy, by Dr. Sunita SahDream Bold, Start Smart, by Tatiana TsoirTop Three Author MembershipConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
May 1, 2025 • 49min
The Great Trade Review Debate
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Big Freakin’ Change, by Cara PoppittIn Search of You, by Kasey ComptonConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Apr 24, 2025 • 44min
The Power of Purpose
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Monday Night ReadingsConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Apr 17, 2025 • 52min
Are You a Career Author?
The hosts share their love for music, particularly iconic artists like Prince and Tom Petty, highlighting how music fuels personal growth. They delve into the transformation of recognizing oneself as a career author and the mindset shifts that come with this identity. The discussion addresses modern challenges faced by authors, including the impact of technology and the importance of community. With humor and anecdotes, they explore the journey of crafting a writing career, emphasizing the dedication required to succeed and the significance of understanding readers' needs.
Apr 10, 2025 • 47min
The Importance of Due Diligence
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:“Let Them” by Cassie Phillips, a Timeline and explanationWilliam McRaven “Make Your Bed”Wiggity-wiggity-whack, aka “Jump Jump” by Kris KrossConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Apr 3, 2025 • 43min
Author Gear
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Kinesis Advantage TypewriterShure MicrophonesiClever Foldable keyboardTyperwriter-sounds KeyboardFlight FlapTravel Tablet StandLogitech Vertical MouseConquering Carpal Tunnel, by Sharon ButlerThe 3.3 Rule, by John BriggsConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books
Mar 27, 2025 • 51min
Author Sites vs Book Sites
The hosts share amusing anecdotes about their winter podcasting setup and the growth that writing brings to authors. They dive into the essential differences between author and book websites, emphasizing the importance of personal branding. Strategies for engaging readers through effective website design and innovative marketing are discussed, including creative ideas for using bonus materials. They also explore optimizing online presence and maximizing unused content for promotions, making the writing community's journey both practical and entertaining.
Mar 20, 2025 • 59min
Building the Marketing Plan
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Painted Baby, by Matt ShoupI Will Teach You to be Rich, Ramit SethiBird by Bird, Anne LamottConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Mar 13, 2025 • 52min
The List Everybody Needs
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:The 3.3 Rule, by John BriggsConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll booksMike’s Socials: IGFBLinkedIn
Mar 6, 2025 • 55min
Author Etiquette
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
