
Don't Write That Book
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Latest episodes

Jul 17, 2025 • 40min
How Long Does It Take to Publish Your Book
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!Books/Resources Mentioned:The program AJ cautions againstWeller Smith DesignConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jul 10, 2025 • 36min
Using Graphics and Illustrations in Your Book
Explore the transformative role of graphics and illustrations in book publishing. Discover how visual elements can enhance narrative and engage readers, particularly for visual learners. Listen to personal stories of entrepreneurial success and the freedom found in authorship. Delve into the importance of collaborating with talented illustrators and navigating publisher specifications. Get practical tips for balancing visuals with text, ensuring that graphics elevate rather than overwhelm the reader's experience.

Jul 3, 2025 • 47min
When to Take a Break from Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Between Two Kingdoms, by Suleika JoadConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jun 26, 2025 • 41min
Mike’s Best Book Marketing Ideas
Dive into the challenges of burnout while discovering proactive strategies for authors. Learn about impactful books that inspire and shape writing journeys. Uncover critical steps for launching a self-help book aimed at mental health. Explore innovative promotional tactics, including TikTok storytelling and newsletters. Gain insights into achieving 20,000 pre-orders through strategic sponsorships and influencer outreach. Discover creative marketing approaches like community engagement and multi-book offers, all designed to connect with readers effectively.

Jun 19, 2025 • 44min
How to Craft a Reader Statement
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Burned: How Business Owners Can Overcome Burnout and Fuel Success, by Julie BeeSustainability Simplified, by Josh SpodekBooks by Chris GuillebeauConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jun 12, 2025 • 47min
Starting a Podcast to Support Your Book
Discover how podcasting can transform an author's visibility and engagement with their audience. Dive into the intricacies of audiobook production and effective recording strategies. Uncover powerful methods to promote your work before its release, including cover reveals and genuine outreach. Learn tips for growing your podcast audience through collaboration and guest appearances. Hear personal stories on overcoming challenges in podcasting and the unpredictable, yet vast, reach of this medium. It's a must-listen for any aspiring author!

Jun 5, 2025 • 44min
Make Your Book Accessible
The hosts share their journey in enhancing accessibility in writing, emphasizing the importance of clear communication and relatable examples. They discuss refining manuscripts through collaboration, focusing on effective editing strategies. Financial clarity becomes a topic as they explore how graphics aid understanding. Personal insights highlight the need for diverse perspectives to engage a wider audience. Finally, upcoming workshops and retreats promise to unlock writing potential, offering authors valuable time and resources for their manuscripts.

May 29, 2025 • 42min
Book Development
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

May 22, 2025 • 43min
Understanding Bestseller Lists
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Defy, by Dr. Sunita SahUnicorn Team, by Jen KemProfit First for Therapists, by Julie HerresThe End of Education as We Know It, by Ida Rose FlorezVacuuming in the Nude, by Peggy RoweInner Excellence, by Jim MurphyTop Three Author MembershipConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

May 15, 2025 • 28min
The Power of Inclusivity
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Profit First for Minority Business Enterprises, by Suzanne MarigaTop Three Author MembershipConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn