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Dental Unfiltered
Episode 16 - Navigating Membership Plans w/ Chris Phelps
Mar 20, 2024
Dr. Chris Phelps shares unconventional marketing strategies for dental practices, emphasizing adapting to target audience preferences. He discusses the benefits of Dental Membership Direct software and offers insights on marketing, call center operations, and implementing membership programs.
59:41
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Quick takeaways
- Tailoring marketing strategies to target audience preferences enhances success.
- Utilizing diverse marketing mediums based on procedures optimizes outreach.
Deep dives
Importance of Targeted Marketing
It is crucial to identify the target market for a dental practice to enhance marketing success. Understanding the market, message, and medium helps in attracting desired patients. By analyzing patient patterns and preferences, such as reading habits for specific demographics, effective marketing strategies can be tailored to reach the intended audience.
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Discover
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