

Spotify Podcasting: An Agency Buyer's Perspective
Sep 5, 2023
An experienced National Audio Investment Executive at Publicis Media discusses managing a team across multiple offices and the challenges of buying audio ads. They compare revenue, reach, and engagement of terrestrial, streaming, and podcasting. The discussion also delves into brand awareness strategies in podcasting, brand safety measures on Spotify and iHeart, barriers to increased spending in podcasting, and challenges in podcast data and advertising strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Comparing Advertising Channels in Audio
01:48 • 10min
Navigating the Fragmented World of Podcast Advertising
12:00 • 3min
Discussion on Spotify's SPAN and iHeart's approach to brand safety in podcasting
14:47 • 4min
Exploring the Barriers to Increased Spending in Podcasting
18:30 • 2min
Challenges in Podcast Data and Advertising Strategies
20:04 • 14min