In Practise Interviews

Spotify Podcasting: An Agency Buyer's Perspective

Sep 5, 2023
An experienced National Audio Investment Executive at Publicis Media discusses managing a team across multiple offices and the challenges of buying audio ads. They compare revenue, reach, and engagement of terrestrial, streaming, and podcasting. The discussion also delves into brand awareness strategies in podcasting, brand safety measures on Spotify and iHeart, barriers to increased spending in podcasting, and challenges in podcast data and advertising strategies.
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