National Audio Investment Executive at Publicis Media
The executive has over 25 years experience in the advertising industry and spends over $100m annually on audio ads across terrestrial radio, streaming radio and podcasting.
Best podcasts with National Audio Investment Executive at Publicis Media
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Sep 5, 2023 • 0sec
Spotify Podcasting: An Agency Buyer's Perspective
An experienced National Audio Investment Executive at Publicis Media discusses managing a team across multiple offices and the challenges of buying audio ads. They compare revenue, reach, and engagement of terrestrial, streaming, and podcasting. The discussion also delves into brand awareness strategies in podcasting, brand safety measures on Spotify and iHeart, barriers to increased spending in podcasting, and challenges in podcast data and advertising strategies.
