Challenges in Podcast Data and Advertising Strategies

This chapter addresses the difficulties in obtaining comprehensive data in the podcast industry due to the lack of data sharing from platforms like Apple, leading to a fragmented data landscape. It explores Spotify's efforts to address issues with streaming ad insertion and impression tracking, as well as the challenges faced by buyers in selecting the right podcasts for advertising campaigns. The conversation touches upon pricing strategies, host reads, the use of ad span, and the importance of content and scale in evaluating podcast campaigns.