4min chapter

In Practise Interviews cover image

Spotify Podcasting: An Agency Buyer's Perspective

In Practise Interviews

CHAPTER

Discussion on Spotify's SPAN and iHeart's approach to brand safety in podcasting

Exploring Spotify's beta version SPAN and how it tackles brand safety and talent targeting issues, compared to iHeart's similar efforts. Highlighting differences in targeting capabilities and brand safety measures between SPAN and SPAN Select.

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