8 Tips To Improve Your Sales & Coaching Game From A MASTER
May 27, 2023
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Learn the secrets to successful sales and coaching sessions, including positive expectancy, the law of reversed effect, positive suggestion, and the dominant effect. Discover the power of storytelling and effective communication, as well as tips for improving communication and persuasion. Explore building tension and attaching emotions, understanding motivations, and the importance of positive reinforcement in sales and coaching.
Having a positive expectancy and mindset increases the likelihood of achieving positive outcomes in sales and coaching sessions.
Utilizing storytelling and gentle persuasion techniques, such as the law of reversed effect, can enhance communication and persuade listeners without resistance.
Deep dives
Positive Expectancy: Planning and expecting positive outcomes
One key point discussed in the podcast is the importance of positive expectancy. The speaker emphasizes the need to plan and expect positive outcomes with clients and prospects. While acknowledging that not every interaction will lead to a successful outcome, the speaker believes that having a positive attitude increases the likelihood of achieving positive results. The speaker shares the idea of expecting positive outcomes without bordering on delusion, approaching every coaching session and sales opportunity with the mindset that a positive result is achievable.
The Law of Reversed Effect: Gentle persuasion through stories
Another main idea highlighted in the podcast is the utilization of the law of reversed effect in communication and persuasion. The speaker explains that forcefully pushing ideas can lead to resistance, whereas storytelling can be a powerful tool. By sharing third-party stories and examples that relate to the listener's situation without directly stating what they should do, the speaker suggests that individuals are more receptive to the message. The speaker illustrates how this technique can be particularly effective in coaching situations and when converting leads to customers. Additionally, the speaker mentions using similar gentle persuasion methods with children to avoid resistance.
The Law of Repetition: Enhancing comprehension through varied perspectives
The podcast also explores the law of repetition in effective communication. The speaker suggests repeating important concepts multiple times, but from different perspectives, to enhance comprehension. By presenting concepts in positive and negative frames, using personal and third-party stories, and emphasizing benefits and drawbacks, the speaker believes that the audience's understanding of the message can be enhanced. The speaker shares their preference for fostering curiosity in communications, reframing outcomes as opportunities for learning, and encouraging clients to draw their own conclusions. According to the speaker, it is better to make one point in multiple ways rather than making multiple points in a single manner.
Have you ever wondered how others are not only able to sell their customers, but also have them walk away satisfied most of the time?
In this video, I give away the 8 secrets to a successful sales or coaching session, and explain why good communication is key.
0:24 - Positive Expectancy 1:15 - The Law of Reversed Effect 3:50 - Law of Repetition 5:32 - Positive Suggestion 7:35 - Successive Approximation 8:41 - Dominant Effect 11:56 - Carrot Principle 14:28 - Start And End With Positive Reinforcement
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