8 Tips To Improve Your Sales & Coaching Game From A MASTER
The Jason Fladlien Show
00:00
Building Tension and Attaching Emotions
The chapter discusses the concept of building tension and attaching emotions to make a point. It explores the use of outrage as an easily accessible emotion for connecting and remembering concepts. The speaker also mentions the dominant effect and the caret principle in communication, and how understanding clients' motivations can be used to tie instructions to that motivation.
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